Personal Data and
Consumer Law

In recent years, the rapid development of information and communication technology has made it possible to collect and analyze big data, and the collection, analysis, and utilization of personal information are inextricably linked to corporate business activities. On the other hand, due to the growing awareness of consumers about personal information and privacy, personal information protection laws are becoming more complex every year, and guidelines are being formulated and updated more frequently.

This situation stems from global trends, such as the start of the application of the General Data Protection Regulation (GDPR) in EU member states from 2018, and responses need to be based not only on an understanding of national laws but also on trends in other countries.

The rapid development of information and communication technologies has led to the rapid expansion of B2C business models and the diversification of access channels to consumers. In response to these changes in social conditions, consumer protection laws and regulations are also changing, and guidelines are being formulated and updated frequently, so it is not easy to accurately grasp the latest information itself.

We have attorneys with specialized knowledge and extensive experience in personal information protection and consumer protection laws and regulations, and we can respond quickly and appropriately to issues that are difficult for companies to handle on their own. In addition, we are also able to respond to a wide range of issues that arise outside Japan by collaborating with overseas law firms through TerraLex.